How HR is using Social Media

Dr.Raj

“If you are a potential candidate seeking employment, your profile may be verified on the social media. HR people can check your online activity and attempt to understand your personality.”

In the last post we discussed on how businesses use Social Media! Moving forward, let’s find out how HR folks are using it and what is in it for you!  

How are HR folks using the Social Media?

HR folks are not far behind in using social mediums. In some specific areas, we find HR department heavily using it.

hiring on social media

For recruitment:

I would rate hiring as the top most use of social media for the HR professionals. You open LinkedIn; you will be inundated with job postings. Recruiters find these mediums as a rich source to spot potential employees. They may be posting the openings and invite the interested candidates; or they may proactively track some talented professionals and engage in headhunting.recruitment profile check

For profile verification or reference check:

If you are a potential candidate seeking employment, beware; your social profile may be verified. They can check your online activity and attempt to understand your personality. In addition, the recruiters may also reach out to some of your friends in your social media groups to carry out a reference check.

Employer Branding:

employer brandingIn these times where talented people are in great demand, organizations need to build their brand among the potential candidates. Social mediums are a powerful channel to share about company culture, project their leaders, and create interest for potential employment. For this reason, you find the photos, events and updates being posted on many company social media pages.

What is in it for you?

When you understand how organisations and HR departments use social media, it clearly offers some leads for you to use it smartly! More than a casual presence on the several available mediums and platforms, if you can use it in a more planned way, there are benefits to reap. In addition, one needs to exercise some caution to prevent negative online reputation.

Watch out this space for more personal tips on appropriate use of social media!

This article was published in: 

HR Mirror, Hans India

Follow us on Twitter @hrfootprints 

Related Posts

25

Feb
Blog, HR Consulting

7-Parameters for Building Performance-Oriented Organizations

As a strategic HR partner, we are about to complete two performance cycles using a performance management system that we designed and implemented at one of our manufacturing clients in 2019.  From a stage of people’s reluctance to the process to voluntarily asking us when are we initiating the goal-setting process, has been yet another phenomenal journey […]

23

Feb
Learning and Development

Behavioral Training for Managers/ Supervisors is not an option but the need of the hour- Part 2

Continuing to the first part of the blog, let us discuss the next three key aspects. ROI of such an Initiative Often companies complain of talent shortage, lack of skilled resources, cost of selecting – hiring, and onboarding a resource. All this can be significantly saved if you train the resource for the right skill set. Overtime[…]